LickiMat is a company that was started by two vets wanting to design a product to improve the oral hygiene of dogs. Their products is based on two principles : stimulating the tongue to produce more saliva that in turn leads to healthier teeth and gums; and scraping the tongue to reduce undigested food particles and odor-causing bacteria. LickiMat was initially designed by vets to help your dog feel less anxious when you left home. It has since evolved to do so much more: slow feeding with all types of food, training aid, crate training aid, raw food dispenser and all-round food and snack enrichment enabler.